Why Fun Promotional Items Work
It is important to consider what your clients would see as fun. This is important because fun promotional items create a larger impression on your target audience than your standard and basic products. Providing them with an enjoyable, positive brand experience makes you more memorable than your competitors and, in turn, more likely to choose you over them. The aim of fun promotional items is ultimately to get people to remember your brand ahead of your competition and potentially use your company in the future.
One way to make promotional items fun is when you aim the campaign at a certain group of people and make it feel more personalised to the individual person. For example, our Promotional Fortune Cookies can be branded with 5 different individual messages within the cookies. These are a good idea for keeping loyal customers because they can feel more personal and makes the reader believe that the fortune inside is written about them. With the personalised messages you can make the fortune the customer reads relevant to your brand as a joke or humorous reference that could make them laugh and, in turn, have a more positive outlook of your brand.
Unusual products or merchandise that are not as commonly used by companies are more likely to get people’s attentions over something they may have received from 4 other companies. For example if at an exhibition or trade show a prospect receives 15 pens from different companies, your company may get forgotten or not stand out above the rest. It will attract more people if your gift to them is fun and attention grabbing as they are more entertained and satisfied by the product over your competitors. Sometimes all that is needed is to provide a similar product with a new twist. For example, mint tins are always popular with clients. Who wouldn’t want a little box or breath freshening and tasty treats. If you wanted to stand out though you could provide your customers with our very own Mint Twister instead, not only providing them with the sweetness they desire but also a fun little distraction. The hemisphere design of this product allows for easy spinning and the print on the top allows for some truly unique and creative designs that work in tandem with the functionality to flourish…
Some products that will pique someone’s interest are things such as branded Rubik’s Cubes, Projecting Torches, and Bubble Blowers these are all products available from us and can be branded to fit the needs of the company. A very popular fun promotional product that isn’t industry specific and has no limitations when it comes to how it looks are Bespoke Stress Toys. These can be moulded to any shape you would like, creating a fun promotional item that is wholly unique and interesting. These are a fun promotional product that look great and can be used by and appeal to anyone and everyone.
When it comes to events or exhibitions it is important that everything to looks good to entice people to come over and inquire about your brand and about your services. That’s why Promotional Merchandise such as balloons can be a good way to achieve this because they are colourful and can be any size you would like and are very cost effective. Having fun promotional products will not only attract the attention of potential customers but statistics show that 60% of customers have a positive reaction when they are exposed to branded promotional products.
Also something to remember, if the promotional product you choose to brand is fun, you’ll be having fun with it as well and if you’re having fun it’s likely that your clients are going to enjoy themselves as well. So enjoy yourself, it will be good for you and your clients as well. What do you think? Have you produced any fun promotional items before or do you plan to? Let us know either below or on our social media channels…
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